Hey there!

I’m a startup founder specializing in SaaS revenue creation.

Currently, I lead the revenue team at Gordian Software.
We power some of the biggest brands in travel, including Priceline, Capital One, Trip.com, Kiwi, & the eTraveli Group, amongst others.

From bootstrapped startup to Series E unicorns in Silicon Valley, I’ve defined GTM strategies, created full-cycle playbooks, and closed business at a leading rate.

I’ve closed deals for $1 and deals in the multiple 7-figures.
I’ve closed deals in the US, all over Europe, & APAC.
I’ve closed deals in the basements of restaurants, over dinner in Czechia, and via Zoom.

Learning about the problems of the world, crafting solutions to them, and helping others find them through engaging conversations - that’s what excites me.

What solution are you bringing to the world?

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I’m a natural leader who will do whatever it takes to ensure the success of my team.

Whether it was watchingthe cook’s kid at our first pilot restaurant for Brio, flying to Austin & sitting in a trailer for a week straight with our first client for Field General, or waiting in the OR when our CTO broke his wrist, I have not only been hands on - I’ve gone above & beyond in order to give our team the best chance to succeed.

Recent ownership has involved presenting a plan to our CEO, reorganizing our company (downsizing by half), and taking lead of the revenue organization. Key changes meant getting on planes to meet with the leaders of our global customer base and rebuild relationships that had sat idle for too long, restructuring broken contracts, and introducing new products based on customer feedback. In 12 short months, YoY is up 50% after a stagnant 2023, EBITDA…I can’t say too much 📈📈, and team morale is at a high, (despite halving the commercial headcount).

My can-do attitude, genuine love & compassion for my teammates, and ability to connect with anyone has allowed me to lead software projects in a variety of spaces and hone my cross-functional leadership skills.

I encourage you to click on a project below to learn more about the details of what I’ve done.

 

Dayta

GTM Advisor

2021 - 2023

Calculating the ROI & quality of internal meetings.

Field General

Co-founder, CEO

2019-2020

A collaboration platform for dispersed, blue-collar teams.

Carepool

Consultant

2019

Pre-scheduled, MedicAid reimbursed rideshare for vulnerable populations under TNC laws.

Brio

Co-founder, Business & Product lead

2017-2019

Mobile payments at college bars via POS integration.